GSSG clients benefit from Greg Strimple’s unique combination of expertise in public opinion and consumer behavior, award-winning work in advertising, and extensive knowledge of regulated industries, the political process and public policymaking. Greg has leveraged his research, analytical and communications skills to devise and execute successful public policy and marketing campaigns for some of the country's leading corporations and institutions.
Prior to starting GSSG, Greg was a founding partner of Mercury Public Affairs, a national public affairs consultancy that was acquired by The Omnicom Group. At Mercury, Greg was the firm’s senior strategist overseeing polling and advertising. He was personally involved in many of the firm’s most critical accounts, and has extensive experience in healthcare, energy, entertainment, financial and telecommunications issues.
Greg has held numerous positions in presidential, congressional and state legislative campaigns across the country, including as the senior advisor for polling and advertising in Senator John McCain’s 2008 presidential bid. More recently, Greg had a similar role with New Jersey Governor Chris Christie in his upset victory of 2009 and reelection in 2013 and Illinois Senator Mark Kirk’s victory in 2010.
Over the span of his career, Greg personally has conducted and interpreted the results of hundreds of local, state, national and international public opinion surveys for campaigns, corporations, NGO’s and business coalitions.
Greg currently resides in Boise, ID, with his wife, Kari, and four children.