Contact Us

702 West Idaho Street Suite 700
Boise, ID 83702

Phone: (208) 342-1545

Fax: 208-336-2007

           

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Methodology

Our team is experienced with the full spectrum of methodologies; simple to sophisticated. Whichever approach is taken, our team adapts and ensures the research method will produce reliable and valid results for in-depth analysis. Our research methodology starts with a thorough understanding of our client’s needs. Comprehensive research is conducted to understand the target audience from multiple angles, while working diligently with our client to craft questions to measure behavior and opinion. We draw on our extensive experience and diverse background to develop an effective methodology, whether it’s a congressional district or a small group, we can accurately reach the target population.

Quantitative: Telephone (landline and cellphone), Online

Qualitative: Focus Groups, Dial and Ad Testing

Mixed method approach can be utilized with any of the approaches above.