POLITICAL CAMPAIGNS & BALLOT INITIATIVES

A successful political campaign – whether a competitive general election, Republican primary, or ballot measure – requires a thorough understanding of the audience(s) and a defined strategy to coalesce support. We understand the issues and values that drive voter behavior and use that understanding to design communications frameworks that inform paid media, from digital placement to grassroots targeting and donor messaging. GS Strategy Group has a proven track record of positioning candidates in-line with their voters, not Washington, DC opinion leaders, to win the majority come Election Day.