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Political Campaign

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The key to a successful political campaign, competitive general election, Republican primary or ballot measure, is to identify the center of the electorate and coalesce support.  The center of the American electorate is one that is fiscally conservative and socially tolerant.  GSSG has a proven track record of success positioning candidates in line with those voters, not Washington, DC opinion leaders.  A data driven approach to campaigning means that survey research informs paid media, digital placement, grassroots targeting and even messaging to donors.