GS Strategy Group clients benefit from Greg Strimple’s unique combination of expertise in public opinion and consumer behavior, award-winning work in advertising, and extensive knowledge of regulated industries, the political process and public policymaking. Greg has leveraged his research, analytical and communications skills to devise and execute successful public policy and marketing campaigns for some of the country's leading corporations and institutions.
Prior to starting GS Strategy Group, Greg was a founding partner of Mercury Public Affairs, a national public affairs consultancy that was acquired by The Omnicom Group. At Mercury, Greg was the firm’s senior strategist overseeing polling and advertising. He was personally involved in many of the firm’s most critical accounts, and has extensive experience in healthcare, energy, entertainment, financial and telecommunications issues.
Greg has served as pollster and senior advisor in presidential, gubernatorial and congressional campaigns across the country, including Senator John McCain’s 2008 presidential bid, New Jersey Governor Chris Christie in his upset victory of 2009 and reelection in 2013 and Illinois Senator Mark Kirk’s victory in 2010. More recently, he conducted polling and guided strategy on behalf the National Republican Congressional Committee and the Congressional Leadership Fund.
Over the span of his career, Greg personally has conducted and interpreted the results of hundreds of local, state, national and international public opinion surveys for campaigns, corporations, NGO’s and business coalitions.
Greg currently resides in Boise, ID, with his wife, Kari, and four children.
Brooks Kochvar has been a partner at GS Strategy Group since 2010, where he uses survey research and public opinion polling to help companies develop advertising and communication strategies. Brooks' research has been leveraged by national and regional companies and associations for image and reputation management, public affairs, and crisis communications.
In the political sphere, Brooks has conducted polling and overseen strategy for successful gubernatorial, US Senate and congressional campaigns, as well as ballot initiatives throughout the United Sates. He also does polling for many outside organizations such as the Congressional Leadership Fund, American Action Network, Senate Leadership Fund, the NRCC, and the NRSC.
Prior to joining GS Strategy Group, Brooks spent a decade at the intersection of politics, public policy, and public opinion. He managed campaigns for two US senators and served as chief of staff to two members of Congress.
Brooks has lectured about American politics at Oxford University and taught campaign management and strategy throughout the Middle East and in North Africa. He lives in with his wife Rebecca and two children in Boise, ID.
A native Portlander and graduate of the University of Oregon, Robert came up in West Coast politics working on the re-election campaign of Senator Gordon Smith in 2008, and, in 2010, he served as Deputy Campaign Manager and Political Director for Chris Dudley’s gubernatorial run in Oregon.
Recently, before joining GS Strategy Group in Boise, Robert worked for two cycles at the National Republican Congressional Committee as the West Regional Political Director in 2014 and as the Deputy Director of the Patriot Program in 2012.
Robert currently resides in Boise, ID with his wife, Cat, and their newborn son.
Prior to joining GS Strategy Group, Justin was a tenured professor of political science at Boise State University, where he also served as director of the Center for Idaho History and Politics. From 2016-2018, he directed several regional and statewide public policy surveys for Boise State’s School of Public Service.
An award-winning scholar who has lectured widely in Europe and Asia, he has published several books, dozens of scholarly essays, and numerous pieces of popular scholarship in venues such as the New York Times and the Washington Post.
A native son of Illinois, Justin earned his Ph.D. in Political Science from Texas A&M University and worked for several years at a university in Ohio before moving to Idaho.
Justin currently resides in Boise, Idaho with his wife, Elena, and their menagerie of pets.
Travis earned a bachelor’s degree in Social Statistics where he tutored research methods and statistic courses, and his master’s degree in Public Policy Analysis while working as a Research Assistant.
In previous roles, Travis provided data and statistical analysis at RRC Associates and Packaging Corporation of America, gaining valuable quantitative and analytical skills. He speaks Spanish fluently, having engaged in humanitarian work for 2 ½ years in Dominican Republic, Ecuador and El Salvador.
Travis joined GS Strategy Group in 2014 as a Senior Data Scientist, and works closely to program statistical models and algorithms to provide insight into key trends. Additionally, he is responsible for streamlining technical processes to ensure reliable and valid data.
Travis currently resides in Boise, ID with is wife, Bridgette, and their three sons.
As principal, Brad Wing offers a wealth of project management experience to GS Strategy Group clients. Since 2010, he has been an important member of the GS Strategy Group team, overseeing all phases of client research projects - from design and methodology, to questionnaire development and fielding, through analysis and reporting. Brad ensures customized research programs for GS Strategy Group clients, helping them achieve their objectives through solid, accurate, and actionable results. Brad worked closely with GS Strategy Group partners to help guide research for Republican committees every election cycle from 2010 to 2018, along with research for dozens of candidates at all levels and NGOs from 2010 to present.
In addition to political work, Brad has worked on dozens of corporate projects over the years, directing research projects on issues like healthcare reform, insurance reform, siting and environmental issues, brand and reputation management, and crisis communications, to name a few.
An alumnus of the University of Idaho, where he studied political science and business, Brad currently resides in Boise, ID.
As an outside advisor, Maureen Hurst has over 15 years of experience overseeing quantitative and qualitative research studies for a wide range of marketing initiatives, reputation and brand management programs, and public affairs campaigns. In addition to her domestic voter, opinion leader, and consumer research, Maureen has conducted extensive multinational B2B research projects in Europe, the Middle East, ASEAN, and South America.
Maureen specializes in turning large data sets into clear, concise, and actionable information about the current market environment, the issues at work, and the path forward to achieving her client’s business objectives.
Prior to GS Strategy Group, Maureen was Vice President of Mercury Public Affairs in New York, New York where she oversaw the survey research used to counsel Mercury’s corporate and political clients.She resides in Portland, Oregon with her family.
Since 2016, Tyler has worked as a Project Manager, helping to manage survey research projects from conception to completion. This includes everything from developing new business proposals, designing qualitative and quantitative research studies, and preparing research reports and presentations to help extract and highlight key insights.
Before working at GS Strategy Group, Tyler earned his bachelor’s degree in Political Science from Boise State University where he tutored Political Science and Economic courses, and earned his master’s degree in Political Science while working as a Graduate Assistant. Among the many research projects Tyler conducted related to parties, speech rhetoric and public opinion, the most in depth was on how visits by sitting presidents affect midterm gubernatorial elections.
Tyler currently resides in Boise, Idaho with his wife, Ashley.
Since 2018, Seth has worked as a Data Analyst for GS Strategy Group, taking his wealth of experience from previous jobs and applying it to his work with data, deciphering the numbers to reveal trends. Previously, Seth worked as an Application Analyst at J.R. Simplot Company, using data analytics to develop plans to save millions annually. He also worked to provide marketing and schematics analytics to increase sales as a Data Analyst at Albertsons Companies.
Seth graduated from Boise State University in 2014. He earned a degree in English with a specific focus on technical and scientific communication, allowing for Seth to master not only the English language, but additional coding languages as well.
Seth currently resides in Boise, ID with his wife, Kylee, and their three children.
In 2016, Rachael earned her Bachelor’s degree in Political Science and Public Relations at the University of Idaho where she was not only an honors student, but an active member of the community. At U of I, she held various leadership roles in her sorority, student government and campus clubs.
Prior to joining GS Strategy Group as a Project Manager, Rachael gained valuable experience in political campaigns and other communication roles that now aid in her managing of survey research projects including survey drafting and compiling data into client presentations. She worked as a Field Director for Tommy Ahlquist for Governor, coordinating volunteers and get out the vote efforts after working on smaller state-wide campaigns. She also was a Congressional Intern, working in the office of Senator Mike Crapo in Washington D.C.
Rachael currently resides in Boise, ID with her boyfriend, Stetson, and their goldendoodle, Benny.
Since joining GS Strategy Group in 2017, Alexus manages day-to-day office operations and provides support for internal operations, builds research reports on various policies and figures, and assists in the design of qualitative and quantitative research studies.
Alexus earned her bachelor’s degree from Boise State University in Political Science with an emphasis in American Government and Public Policy. As a student, she was a founding member of her sorority, Delta Delta Delta, and the Vice President of the Idaho Federation of College Republicans.
Prior to joining GS Strategy Group, Alexus held various roles in local political organizations and state offices, including interning for U.S. Senator Mike Crapo (R-ID), and the state GOP.
Alexus currently resides in Boise, ID with her husband, Jason.