GS Strategy Group clients benefit from Greg Strimple’s unique combination of expertise in public opinion and consumer behavior, his award-winning work in advertising, and his extensive knowledge of regulated industries, the political process, and public policymaking. Greg has leveraged his research, analytical, and communications skills to devise and execute successful public policy and marketing campaigns for some of the country’s leading corporations and institutions.
Prior to starting GS Strategy Group, Greg was a founding partner of Mercury Public Affairs, a national public affairs consultancy that was acquired by The Omnicom Group. At Mercury, Greg was the firm’s senior strategist overseeing polling and advertising. He was personally involved in many of the firm’s most critical accounts, and has extensive experience in healthcare, energy, entertainment, financial, and telecommunications issues.
Greg has served as pollster and senior advisor in presidential, gubernatorial, and congressional campaigns across the country, including Senator John McCain’s 2008 presidential bid, New Jersey Governor Chris Christie in his upset victory of 2009 and reelection in 2013 and Illinois Senator Mark Kirk’s victory in 2010. More recently, he conducted polling and guided strategy on behalf the National Republican Congressional Committee and the Congressional Leadership Fund.
Over the span of his career, Greg personally has conducted and interpreted the results of hundreds of local, state, national and international public opinion surveys for campaigns, corporations, NGOs, and business coalitions.
Greg currently resides in Boise, ID with his wife, Kari, and their four children.
A native Portlander and graduate of the University of Oregon, Robert came up in West Coast politics working on the re-election campaign of Senator Gordon Smith in 2008, and, in 2010, he served as Deputy Campaign Manager and Political Director for Chris Dudley’s gubernatorial run in Oregon.
Recently, before joining GS Strategy Group, Robert worked for two cycles at the National Republican Congressional Committee as the West Regional Political Director in 2014 and as the Deputy Director of the Patriot Program in 2012.
Robert currently resides in Boise, ID with his wife, Cat, and their son.
Prior to joining GS Strategy Group, Justin was a tenured professor of political science at Boise State University, where he also served as director of the Center for Idaho History and Politics. From 2016-2018, he directed regional and statewide public policy surveys for Boise State’s School of Public Service.
An award-winning scholar who has lectured widely in Europe and Asia, he has published several books, dozens of scholarly essays, and numerous articles in more popular venues such as the New York Times and the Washington Post.
A native son of Illinois, Justin earned his Ph.D. in Political Science from Texas A&M University and worked for several years at a university in Ohio before moving to Idaho.
Justin currently resides in Boise, ID with his wife, Elena, and their menagerie of pets.
Travis earned a bachelor’s degree in social statistics, where he also tutored others in research methods and statistics courses. He also earned his master’s degree in public policy analysis from Boise State University while working as a research assistant.
In previous roles, Travis provided data and statistical analysis at RRC Associates and Packaging Corporation of America, gaining valuable quantitative and analytical skills. He speaks Spanish fluently, having engaged in humanitarian work for 2 ½ years in Dominican Republic, Ecuador, and El Salvador.
Travis joined GS Strategy Group in 2014 as a Senior Data Scientist, and programs statistical models and algorithms that provide insight into key trends. Additionally, he is responsible for streamlining technical processes to ensure reliable and valid data.
Travis currently resides in Boise, ID with his wife, Bridgette, their three sons, and dog Sparky.